A PSA or Public Service Announcement is a commercial or advertisement designed to attract a viewer's attention to an important issue or concern. PSAs are usually very short (30 seconds to 3 minutes) and generally have a persuasive message. Some PSAs want viewers to take action, while others are designed to inform viewers.
 How to make a PSA unit
- Research PSAs. What makes a good PSA?
- Pick a topic/subtopic
- Collect images and data to use in your PSA
- Brainstorm your ideas - What do you want viewers to know or do?
- Storyboard and/or write a script for your PSA
- Film using a video camera
- Edit film into video, adding titles, transitions, and effects
- Publish your PSA to the Internet
 Additional Resources
- Ad Council A leader in PSAs. This company is responsible for many of the PSAs we know best. You can use samples from this website to show students what PSAs look like.
- National Road Safety Organization has some PSAs. Preview first, because not all are appropriate for all grade levels.
- Five Effective Steps to Making a PSA for Youth
- Persuasion Map An online tool to help students organize their persuasive writing. Can be used to help focus ideas for PSAs.
- PSA Outline Print this graphic organizer to help students Brainstorm their PSA.